NewsAfter claiming European Indoor (pentathlon) and World outdoor (heptathlon) gold medals and scoring a historical 7013 points at the Gotzis Hypo-Meeting, Nafi Thiam was voted World Female Athlete of the Year by the IAAF. From achieving European gold as a junior in 2013 to consecutively claiming Olympic and World titles in 2016 and 2017, Nafi made a rapid rise from a promising junior to one of the world’s best and a true figurehead of Belgian sports. As a young but charismatic influencer she makes it a priority to make genuine and conscious choices and the new partnership with Alpro fits right in.
‘We have been looking for the right Alpro ambassador for quite some time. Authenticity plays a vital role in making that choice. When we first met Nafi, we immediately felt a genuine fit with Alpro. It goes without saying that an ambassador embodies Alpro’s values. Nafi is, in a healthy way, very conscious about food without wanting to compromise on taste. That is exactly what Alpro stands for. Furthermore, she is one fo those exceptions that combines athletic greatness with class and sophistication. A sporty yet elegant personality who loves to eat tasty and healthy’, says Steve Gelders, Country Director at Alpro.
As a pioneer in plant-based food and drink, it is Alpro’s mission to market sustainable, delicious and plant-based foods that enhance everyone’s wellbeing, with respect for the planet. A mission that fits well with Nafi’s values. When Alpro approached Nafi to create a breakfast guide together, she didn’t hesitate for a second.
‘To us, it is essential that Nafi is very enthusiastic about a collaboration and that there is a genuine brand fit with Nafi’s personality, values, passions, and interests’, said Kim Vanderlinden and Helena Van der Plaetsen, managers of Nafi Thiam.
