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Nafi Thiam is new brand ambassador for global insurer AXA

Know You Can! That is the new international slogan and brand promise of insurer AXA. To reinforce its brand positioning, AXA Belgium was looking for and found the perfect ambassador: top athlete Nafi Thiam!

A choice that fully matches with AXA’s promise to its customers: to encourage and guide them so that they feel supported and confident in their daily lives, to achieve their goals and pursue their dreams.

Self confidence

Everything starts with self-confidence. Nafi Thiam also knows that! In 2016 she was good for gold in Rio and in 2017 she was one of the only four women to ever demolish the magic barrier of 7000 points in the heptathlon. A lot of training and hard work pays off, with the focus on personal progress and trusting the process. She is the proof that self-confidence can lead to the great successes!

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