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Know You Can! That is the new international slogan and brand promise of insurer AXA. To reinforce its brand positioning, AXA Belgium was looking for and found the perfect ambassador: top athlete Nafi Thiam!

A choice that fully matches with AXA’s promise to its customers: to encourage and guide them so that they feel supported and confident in their daily lives, to achieve their goals and pursue their dreams.

Self confidence

Everything starts with self-confidence. Nafi Thiam also knows that! In 2016 she was good for gold in Rio and in 2017 she was one of the only four women to ever demolish the magic barrier of 7000 points in the heptathlon. A lot of training and hard work pays off, with the focus on personal progress and trusting the process. She is the proof that self-confidence can lead to the great successes!

Jef Van In, CEO AXA Belgium - Nafi embodies success and self-confidence. She symbolises the values and ambition of AXA. Thanks to her perseverance and willpower, she was able to combine years of top sport with her university studies. Her enthusiasm and the right attitude make her the ideal ambassador for AXA and Know You Can
Nafi Thiam - I have finalised my studies and I’m entering a second phase of my career, Know You Can is the perfect tagline of this second phase as in: know that I can still improve, that I can work through injuries, that I believe I can become a better version of myself both physically but also mentally. But my ambassadorship is not just about me, I hope that I can show to all AXA employees and customers that it is worth it to be resilient and to belief in yourself and that they can also become the best version of themselves.

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