Know You Can! That is the international slogan and brand promise of insurer AXA. To reinforce its brand positioning, AXA Belgium was looking for and found the perfect ambassador: top athlete Nafi Thiam!
A choice that fully matches with AXA’s promise to its customers: to encourage and guide them so that they feel supported and confident in their daily lives, to achieve their goals and pursue their dreams.
Self confidence
Everything starts with self-confidence. Nafi Thiam also knows that! In 2016 she was good for gold in Rio. In 2017 she was one of the only four women to ever demolish the magic barrier of 7000 points in the heptathlon. 2021 was a new milestone in Nafi’s career: she was the first Belgian athlete who won a second consecutive Olympic gold medal in her discipline. A lot of training and hard work pays off, with the focus on personal progress and trusting the process. She is the proof that self-confidence can lead to the great successes!
Koen Lukasczyk, Chief Communication-Brand-Sustainability - “We are very proud of our partnership with Nafi Thiam. She embodies success and self-confidence. Thanks to her perseverance and self-confidence she performed at her best and won a second consecutive gold medal during the 2021 Olympic Games in Tokyo. Nafi is a wonderful (true) ambassador for AXA and a perfect example that self-confidence drives you further. She is a source of inspiration for us all. ‘Know You Can’!
Nafi Thiam - After having finalised my studies I am now in a phase where I can fully concentrate on my sport career. Know You Can is a tagline and spirit that I fully support, as in : know that I can still improve, that I can work through injuries, that I believe I can become a better version of myself both physically but also mentally. But my ambassadorship is not just about me, I hope that I can show to all AXA employees and customers that it is worth it to be resilient and to belief in yourself and that they can also become the best version of themselves.
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